Tag: marketing
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Four Travel Takeaways
Usually I talk a ton about higher education, marketing and leadership, but for those who know me well, you know that travel is my other real love. My grandmother owned a travel agency, so there’s some level of truth that it’s in my blood. In recent years we’ve traveled to: While I love travel abroad,…
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My Girl Gang
March is international women’s month, and I am so thankful to be supported by a tribe of higher education women leaders. Here’s a little about a few of my girl gang who I can turn to when I’m in need of support. So much of our world pits women against each other, but these women…
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Talking About Thought Leadership
I’ve shared before that I fell into the role of a thought leader in higher education marketing. I started as a doctoral student trying to figure out what was next. Because of that sideways entrance into this type of work for the profession, I’ve never really thought about the broad benefits of the work for…
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Four Strategies for Marketing Teams
The work of marketing teams varies greatly by institution type. In my dissertation, I looked at what marketing teams should be doing to help mitigate the enrollment cliff. Specifically, I wanted to understand what strategies marketing officers should be considering to help in the face of an upcoming enrollment challenge. One that is now a…
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Top Ten Articles of 2023
I may be slightly late to this, but I was curious about the top content of 2023. Because I really started andcarrieon.com for me as a way to find my identity after being a doctoral student, I haven’t focused on specific analytics as much as I probably should. That means this will be a little…
And Carrie On 