Tag: leadership
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The Shift from Staff to Line Functions in Marketing
In studying for my APR exam for the Public Relations Society of America, I ran across several terms I’d never heard before. Having never formally taken a Public Relations course, I had a good bit of textbook learning needed to complement the learning I had from my time as a practitioner. Two of the terms…
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Types of Mentors You Need in Your Career Journey
January is national mentorship month, and it got me thinking about this topic and how mentors and the mentorship process can help us grow as leaders. . I remember as a new grad being told I needed a mentor, and I didn’t know how to find one or what that process should look like. Part…
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Challenges in University Marketing for 2025
In the world of higher education marketing, one constant is change! Some of the challenges we faced this year included changes to platforms, enhancements to AI, and the impact of FAFSA updates. As we look to 2025, I took a look at a few challenges for university MarComm leaders to consider as we navigate our…
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Best Reading List for Marketing and Leadership Growth
Last year I set a goal to spend more time reading. I did just that and remembered exactly why I loved reading as a child. After finishing my doctorate, I was so burned out from books that it took several years before I was able to pick one up. As I think about the upcoming…
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Top Highlights from 2024: Most Viewed Posts
What a great 2024! Thanks for joining me on this journey of posting for another year. This year I’ve posted: You’ve viewed the content nearly 23,000 times, making this the best year for andcarrieon.com. As I reflect on the year, I want to begin with thank you. Thank you for listening, for encouraging me, and…
And Carrie On 