Tag: leadership
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Why I Believe in Higher Education
Higher education is in my DNA. My grandfather dropped out of school in 7th grade to help his family during the Great Depression, a decision that haunted him for the rest of his life. He worked two jobs for years to ensure my dad and uncle would have a chance at college. He knew what…
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How to Create Norms for Successful Teams
One of my favorite strategies to help bring new people together is setting norms. It’s one of the most underrated activities but has a big return on investment. Norm – a principle of right action binding upon the members of a group and serving to guide, control, or regulate proper and acceptable behavior. Merriam Webster…
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Conference Tips for New Professionals
As I am gearing up to once again attend the CASE District IV Annual Conference, I find myself reflecting on my time attending conferences. CASE IV was my very first professional conference. I was fresh out of college, and my boss told me I needed to attend this conference. I signed up to go, but…
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What Matters in a Job? My Non-Negotiables
One of my favorite parts about higher education marketing is the community. Acquaintances become friends and sometimes even family. We learn from one another, have a place to get honest feedback, and can get advice. Because our work at the leadership level can be lonely, this aspect of our work is meaningful and important. This…
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Effective Recruitment and Retention Techniques
I had the opportunity to travel this week to Dallas for the CASE IV Senior Leader experience. The topic was an in-depth conversation about talent management and discussed ways we could better recruit and retain talent in our shops. As a recent senior leader, I was a little nervous the conversation might be too advanced…
And Carrie On 