Tag: leadership
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Making the Most of Your Budget
How to build and how to manage a budget are skills that no one teaches you as a marketing leader. The very first time I managed a budget I went over budget by $12,000. I didn’t know what I didn’t know. I survived that moment and vowed to never let it happen again. Carrie Phillips…
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AI Strategies for Marketing Leaders in Higher Education – Part 4
I had the idea a few months ago to come up with 10 creative ways the ordinary higher education user could benefit from AI in advancing their work. Fast forward to today…. it’s four months later, and it’s time for the final part of this series. Giving you all 40 creative ways to use AI…
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Key Takeaways from the CASE Summit for Advancement Leaders
It’s a tough time for our profession and the work of Admissions, Advancement, and Marketing in higher education. Knowing this, I was particularly curious how the planning team for the CASE Summit would approach the conference. The answer: head-on. The opening session addressed the challenges, and the tough conversations just kept coming. While it made…
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Essential Tips for Effective Team Retreats
Summer retreats are a great tool to help prepare for the upcoming year, build camaraderie, and teach broad context that may not be addressed during the year. Having led summer retreats for several years, here are a few tips to ensure your team has the best experiences and has meaningful insights from the day, which…
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AI Strategies for Marketing Leaders in Higher Education – Part 3
It’s already time for the third post on ways higher education leaders can use AI to help advance the work. Over the past month, I’ve had a couple of opportunities to talk about how I’m using AI. Those conversations have reinforced for me the importance that as leaders we need to create a culture that…
And Carrie On 