Tag: leadership
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CASE IV Conference Takeaways
I spent last week at the CASE IV Conference in San Antonio. From a leadership pre-conference to dozens of sessions, this conference is one I’ve been attending since I first joined higher education as a profession. Five Key Conference Takeaways Default to the Process – Often times, as leaders we find ourselves in situations where…
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Keeping the Balance
It’s crunch time in the higher education world. Students are feeling the sprint toward finals. The end-of-semester event season is in full swing. For marketing and communications leaders, like many on our campus, this is one of the busiest times of the year. For my own team, here are just a few of the events…
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Reflecting on the CMO Study
There are moments when something vividly reminds us of a time or experience in life. One of those things for me is the CMO study from SimpsonScarborough. Let me explain. I used the 2019 study as part of my dissertation and had numerous conversations with some of their team about the data. Then, the week…
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Building a Professional Community
How do I get involved? It’s a question I get regularly by people looking to get more connected in the higher education space. With more and more people joining our profession or advancing to more senior ranks, it’s important that we all help the next generation find their tribe within the higher education community. Having…
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Talking About Thought Leadership
I’ve shared before that I fell into the role of a thought leader in higher education marketing. I started as a doctoral student trying to figure out what was next. Because of that sideways entrance into this type of work for the profession, I’ve never really thought about the broad benefits of the work for…