Tag: leadership
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Talking About Thought Leadership
I’ve shared before that I fell into the role of a thought leader in higher education marketing. I started as a doctoral student trying to figure out what was next. Because of that sideways entrance into this type of work for the profession, I’ve never really thought about the broad benefits of the work for…
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Budget Basics
The budget. It may not be fun, but it is so important to do our work well. Truth moment, as a new MarComm leader, I did not understand the seriousness of the budget and the budgeting process. I had been in the role for about a month before I had the budget codes, and even…
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Let’s Talk: Crucial Conversations
This is a topic I’ve had as something to write about for at least a year. As a marketing leader, crucial conversations are one of the most important skills we can possess. However, they are also (by far) one of the scariest skills to work on and to master. First, what is a crucial conversation?…
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Top Ten Articles of 2023
I may be slightly late to this, but I was curious about the top content of 2023. Because I really started andcarrieon.com for me as a way to find my identity after being a doctoral student, I haven’t focused on specific analytics as much as I probably should. That means this will be a little…
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My 15 Leadership Rules
I saw this idea this fall from a colleague (Chase Moore) who put together his leadership lessons in the form of rules. The concept hails from a tv show favorite we both share — NCIS. In the show, Special Agent Leroy Jethro Gibbs has unwritten rules about how he leads and what to expect on…
And Carrie On 