Tag: leadership
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Reflecting on the CMO Study
There are moments when something vividly reminds us of a time or experience in life. One of those things for me is the CMO study from SimpsonScarborough. Let me explain. I used the 2019 study as part of my dissertation and had numerous conversations with some of their team about the data. Then, the week…
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Building a Professional Community
How do I get involved? It’s a question I get regularly by people looking to get more connected in the higher education space. With more and more people joining our profession or advancing to more senior ranks, it’s important that we all help the next generation find their tribe within the higher education community. Having…
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Talking About Thought Leadership
I’ve shared before that I fell into the role of a thought leader in higher education marketing. I started as a doctoral student trying to figure out what was next. Because of that sideways entrance into this type of work for the profession, I’ve never really thought about the broad benefits of the work for…
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Budget Basics
The budget. It may not be fun, but it is so important to do our work well. Truth moment, as a new MarComm leader, I did not understand the seriousness of the budget and the budgeting process. I had been in the role for about a month before I had the budget codes, and even…
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Let’s Talk: Crucial Conversations
This is a topic I’ve had as something to write about for at least a year. As a marketing leader, crucial conversations are one of the most important skills we can possess. However, they are also (by far) one of the scariest skills to work on and to master. First, what is a crucial conversation?…
And Carrie On 