Tag: highereducation
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Conference Tips for New Professionals
As I am gearing up to once again attend the CASE District IV Annual Conference, I find myself reflecting on my time attending conferences. CASE IV was my very first professional conference. I was fresh out of college, and my boss told me I needed to attend this conference. I signed up to go, but…
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What Matters in a Job? My Non-Negotiables
One of my favorite parts about higher education marketing is the community. Acquaintances become friends and sometimes even family. We learn from one another, have a place to get honest feedback, and can get advice. Because our work at the leadership level can be lonely, this aspect of our work is meaningful and important. This…
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The Shift from Staff to Line Functions in Marketing
In studying for my APR exam for the Public Relations Society of America, I ran across several terms I’d never heard before. Having never formally taken a Public Relations course, I had a good bit of textbook learning needed to complement the learning I had from my time as a practitioner. Two of the terms…
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Types of Mentors You Need in Your Career Journey
January is national mentorship month, and it got me thinking about this topic and how mentors and the mentorship process can help us grow as leaders. . I remember as a new grad being told I needed a mentor, and I didn’t know how to find one or what that process should look like. Part…
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Challenges in University Marketing for 2025
In the world of higher education marketing, one constant is change! Some of the challenges we faced this year included changes to platforms, enhancements to AI, and the impact of FAFSA updates. As we look to 2025, I took a look at a few challenges for university MarComm leaders to consider as we navigate our…
And Carrie On 