Tag: highereducation
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Key Marketing Trends in Higher Education
As a higher education marketing leader, part of our job is to always be learning. There are new trends, new technologies, and new approaches always coming online. Coupled with student behavior changes and demographic changes, the work of a MarComm leader must include learning about new trends and sussing out how those will work for…
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Back-to-School Resolutions for MarComm Leaders
Back-to-school is here. And it is hectic. Between the print pieces for travel season, the flyers for campus events, and the business cards for new faculty, MarComm teams are busy this time of year. One of my favorite things about back-to-school is that it signals a fresh start. It’s our chance as leaders to try…
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Key Strategies to Help Advance Your Career
My father-in-law suggested this blog post several weeks ago. He noted there are so many people who want the opportunity to advance and they aren’t sure how to begin that process. He thought it might be a good idea to put together a few tips of how to start working toward your next big promotion…
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Making the Most of Your Budget
How to build and how to manage a budget are skills that no one teaches you as a marketing leader. The very first time I managed a budget I went over budget by $12,000. I didn’t know what I didn’t know. I survived that moment and vowed to never let it happen again. Carrie Phillips…
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AI Strategies for Marketing Leaders in Higher Education – Part 4
I had the idea a few months ago to come up with 10 creative ways the ordinary higher education user could benefit from AI in advancing their work. Fast forward to today…. it’s four months later, and it’s time for the final part of this series. Giving you all 40 creative ways to use AI…
And Carrie On 