Tag: highereducation
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Ways I Use AI as a Leader
As a MarComm leader, AI has changed how I work. Through using ChatGPT and other AI tools, I’m able to work more effectively to maximize the number of tasks I’m able to achieve in a given day. This content proudly sponsored by Enrollify. Six Ways I Use AI as a Leader I want to share…
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Mastering Presentation Prep: A Step-by-Step Guide
One way that I give back to the profession is printing at conferences across the country. Doing this several times a year has helped me to hone the “process” of taking an idea and turning into a meaningful presentation. As we are in the midst of fall conference season, I thought it might be helpful…
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The Lasting Impact of Higher Education on My Career
I’ve been spending some time thinking about how higher education prepared me for my career. Of course, there are some key skills I gained from the experience, which I discussed this summer in a prior blog. However, I’m trying to think more deeply about the real impact of my degree. But first, let me explain:…
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Key Marketing Trends in Higher Education
As a higher education marketing leader, part of our job is to always be learning. There are new trends, new technologies, and new approaches always coming online. Coupled with student behavior changes and demographic changes, the work of a MarComm leader must include learning about new trends and sussing out how those will work for…
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Back-to-School Resolutions for MarComm Leaders
Back-to-school is here. And it is hectic. Between the print pieces for travel season, the flyers for campus events, and the business cards for new faculty, MarComm teams are busy this time of year. One of my favorite things about back-to-school is that it signals a fresh start. It’s our chance as leaders to try…
And Carrie On 