Tag: highereducation
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Talking About Thought Leadership
I’ve shared before that I fell into the role of a thought leader in higher education marketing. I started as a doctoral student trying to figure out what was next. Because of that sideways entrance into this type of work for the profession, I’ve never really thought about the broad benefits of the work for…
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Budget Basics
The budget. It may not be fun, but it is so important to do our work well. Truth moment, as a new MarComm leader, I did not understand the seriousness of the budget and the budgeting process. I had been in the role for about a month before I had the budget codes, and even…
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Four Strategies for Marketing Teams
The work of marketing teams varies greatly by institution type. In my dissertation, I looked at what marketing teams should be doing to help mitigate the enrollment cliff. Specifically, I wanted to understand what strategies marketing officers should be considering to help in the face of an upcoming enrollment challenge. One that is now a…
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Top Ten Articles of 2023
I may be slightly late to this, but I was curious about the top content of 2023. Because I really started andcarrieon.com for me as a way to find my identity after being a doctoral student, I haven’t focused on specific analytics as much as I probably should. That means this will be a little…
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2024 Marketing Trends
In the world of higher education, we saw a lot of change to our marketing work over the past couple of years. With the advancements in generative AI, changes to Google Analytics, the changing demographic of students and the looming enrollment cliff, there are no shortage of challenges and things to keep us up at…
And Carrie On 