Tag: highereducation
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Four Mistakes I’ve Made as a New Leader
I recently presented a presentation at the CASE Annual Conference on Marketing and Branding on 15 things I wish I had known as a new CMO. At a dinner with colleagues one evening, one of the dinner hosts mentioned the presentation was great. She encouraged me to write about some of the topics I discussed.…
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Essential Free MarComm Tools and Communities for Budget-Conscious Professionals
For those of us on a fiscal year, it’s a new budget year. While many of our budgets have reset, chances are, more is asked of us than ever before. As our budgets become tighter, and things just cost more, free and low cost resources become more important than ever. I started this tradition now…
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A Strategy for Effective Change Management
Changing things is hard– people, processes, situations. It doesn’t matter: it’s all hard! As a MarComm leader, our job is to sometimes be the change agent If a process is broken or something isn’t achieving the results it needs. Our job is to figure out the change that is needed and bring the people together…
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Strategic Campus Partnerships: Building Strong Relationships
Building campus partnerships is a task that I spend a significant amount of my time on as a marketing leader. It’s important that I know the priorities of campus partners, know how marketing can partner in the work, and also work through the bound-to-happen hiccups so that the partnership flourishes overall. In a prior post,…
And Carrie On 