Tag: higheredmarketing
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Strategic Campus Partnerships: Building Strong Relationships
Building campus partnerships is a task that I spend a significant amount of my time on as a marketing leader. It’s important that I know the priorities of campus partners, know how marketing can partner in the work, and also work through the bound-to-happen hiccups so that the partnership flourishes overall. In a prior post,…
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Navigating Leadership and Management: Expert Tips from Learning from Leaders
Earlier this month I had the chance to host my own podcast entitled Learning from Leaders as part of the Enrollify Network. The five-part podcast series was designed to help prepare the next generation of marketing leaders, but I think I learned as much about marketing and leadership as the listeners. In reflecting back on…
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Other Duties as Assigned: Insights from CMOs on Other Office Priorities
Every marketing team at every organization is slightly different. That’s why I was so curious in my dissertation to understand all aspects of the marketing work at institutions. I wanted to better understand some of the items that were priorities for the marketing office outside of traditional marketing and why these were important to marketing…
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Hearing from the Interns
Over the course of my 15 years of working in a MarComm office, I’ve had the pleasure of working with dozens of interns. As the semester is drawing to a close, many interns will be going home for the summer and some will be leaving their departments in search of jobs after graduation. In reflecting…
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CASE IV Conference Takeaways
I spent last week at the CASE IV Conference in San Antonio. From a leadership pre-conference to dozens of sessions, this conference is one I’ve been attending since I first joined higher education as a profession. Five Key Conference Takeaways Default to the Process – Often times, as leaders we find ourselves in situations where…
And Carrie On 