Tag: higheredmarketing
-
Three Opportunities for MarComm Leaders
As MarComm leaders, there are so many demands on our time, and it can be challenging to decide what to prioritize. In my dissertation on the enrollment cliff, I looked at how marketing might help mitigate the declining enrollment that many universities will see over the next few years. As part of that conversation, several…
-
Strategic Partnerships: Harnessing Cross-Functional Teams for Success
As MarComm leaders, so much is asked of us. From signage, to marketing, to billboards, to commercials, our plates are full with a plethora of worthwhile projects. That said, making sure everyone knows what is happening, what is the background context, and what priorities should be a focus (as opposed to a tactical approach) is…
-
Celebrating 100 Posts: A Thought Leadership Reflection
I started this blog 100 posts ago as a way to reclaim my identity after taking a new job and also finishing my doctorate. It was a piece of advice from Liz Gross and others that I needed to keep writing. I never set out with a content strategy, desired outcomes, or anything more than…
-
Three Leadership Theories for HigherEd Leaders
As leaders, I often think we end up in positions of leadership because we were good at our prior role. It’s a natural progression. You were good at X thing. Now, lead others to do X thing. However, the process isn’t that linear. In fact, it’s pretty problematic because often the skills to do X…
-
Practical AI Engagement Strategies for Better Results
One of my goals this year has been to spend more time playing with AI. To be honest, I haven’t had as much time as I had hoped. However, every time I dedicate time on AI tools, I find the investment is meaningful, and I walk away with new learnings. With that said, I have…
And Carrie On 