Tag: higheredmarketing
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The Shift from Staff to Line Functions in Marketing
In studying for my APR exam for the Public Relations Society of America, I ran across several terms I’d never heard before. Having never formally taken a Public Relations course, I had a good bit of textbook learning needed to complement the learning I had from my time as a practitioner. Two of the terms…
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Challenges in University Marketing for 2025
In the world of higher education marketing, one constant is change! Some of the challenges we faced this year included changes to platforms, enhancements to AI, and the impact of FAFSA updates. As we look to 2025, I took a look at a few challenges for university MarComm leaders to consider as we navigate our…
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Top Highlights from 2024: Most Viewed Posts
What a great 2024! Thanks for joining me on this journey of posting for another year. This year I’ve posted: You’ve viewed the content nearly 23,000 times, making this the best year for andcarrieon.com. As I reflect on the year, I want to begin with thank you. Thank you for listening, for encouraging me, and…
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Effective Goal Setting for a Successful New Year
As the year starts to wind down, the final few weeks of work is a great time to start thinking about setting goals for the new year. Dorkily, I love setting goals. They give me purpose, help me define where to focus, and keep me organized. Why Goals Matter Goals are an indicator the organization…
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Effective Strategies to Overcome Imposter Syndrome
I’ve made it no secret that I struggle with imposter syndrome. In fact, I first discussed it on my blog nearly two years ago. However, I had a conversation this semester in a Coffee with Carrie as part of the Enrollify Lessons in Leadership series. I left that conversation thinking about a few relevant strategies…
And Carrie On 