Tag: higheredmarketing
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Four Strategies for Marketing Teams
The work of marketing teams varies greatly by institution type. In my dissertation, I looked at what marketing teams should be doing to help mitigate the enrollment cliff. Specifically, I wanted to understand what strategies marketing officers should be considering to help in the face of an upcoming enrollment challenge. One that is now a…
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Top Ten Articles of 2023
I may be slightly late to this, but I was curious about the top content of 2023. Because I really started andcarrieon.com for me as a way to find my identity after being a doctoral student, I haven’t focused on specific analytics as much as I probably should. That means this will be a little…
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2024 Marketing Trends
In the world of higher education, we saw a lot of change to our marketing work over the past couple of years. With the advancements in generative AI, changes to Google Analytics, the changing demographic of students and the looming enrollment cliff, there are no shortage of challenges and things to keep us up at…
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My 15 Leadership Rules
I saw this idea this fall from a colleague (Chase Moore) who put together his leadership lessons in the form of rules. The concept hails from a tv show favorite we both share — NCIS. In the show, Special Agent Leroy Jethro Gibbs has unwritten rules about how he leads and what to expect on…
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The Final Week Advice
For many of us, we are nearing the final week of the semester before the university shuts down over the holiday break. This is one of my favorite times of the year because the pace slows. The emails come in much slower, the fires are less urgent, and it’s a great time to reflect on…
And Carrie On 