Tag: highered
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Essential Tips for Effective Team Retreats
Summer retreats are a great tool to help prepare for the upcoming year, build camaraderie, and teach broad context that may not be addressed during the year. Having led summer retreats for several years, here are a few tips to ensure your team has the best experiences and has meaningful insights from the day, which…
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Maximize Your MarComm Budget with Free Tools
As a MarComm leader, my budget feels tighter every year. The needs often far outweigh the resources available. That’s why this is one of my favorite blogs. Its reminds me there are so many great tools and offerings to help our teams stretch our limited resources! One Disclaimer: This list is meant to be shared…
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AI Strategies for Marketing Leaders in Higher Education – Part 3
It’s already time for the third post on ways higher education leaders can use AI to help advance the work. Over the past month, I’ve had a couple of opportunities to talk about how I’m using AI. Those conversations have reinforced for me the importance that as leaders we need to create a culture that…
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CASE Marketing and Branding Takeaways
I had a phenomenal few days at the CASE Annual Conference on Marketing and Branding in Los Angeles. In my closing remarks as the co-chair, I reminded participants to be sure to share their takeaways. Having attended several professional development conferences in the past, I’ve found that as my inbox loads, my creativity and enthusiasm…
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Why I Believe in Higher Education
Higher education is in my DNA. My grandfather dropped out of school in 7th grade to help his family during the Great Depression, a decision that haunted him for the rest of his life. He worked two jobs for years to ensure my dad and uncle would have a chance at college. He knew what…