Tag: email-marketing
-
Essential Data for Higher Ed Marketing – Part 3
Every year there is more data that marketing and communications leaders can consider when making strategic marketing decisions. Without a clear understanding of data and what data matters, I find that having access to all the data can be overwhelming and honestly somewhat paralyzing. That is why I put together this list as part of…
carriehphillips
-
Essential Data for Higher Ed Marketing – Part 2
One of the first phrases I heard as a higher education marketer was the importance of data-driven decisions. With so much data available these days, I wanted to help the next generation of MarComm leaders better understand what data should be considered and when. This list was originally shared in a pre-conference workshop Melissa Farmer…
carriehphillips
-
Marketing and Branding Conference Takeaways 2024
This summer I had the honor to be invited to be a member of the faculty for the CASE annual marketing and branding conference. I had such an a great experience getting to work with the team of faculty including: Whether it was connecting over dinner, attending a great session, or having a conversation with…
carriehphillips
And Carrie On 