Tag: education
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Hearing from the Interns
Over the course of my 15 years of working in a MarComm office, I’ve had the pleasure of working with dozens of interns. As the semester is drawing to a close, many interns will be going home for the summer and some will be leaving their departments in search of jobs after graduation. In reflecting…
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CASE IV Conference Takeaways
I spent last week at the CASE IV Conference in San Antonio. From a leadership pre-conference to dozens of sessions, this conference is one I’ve been attending since I first joined higher education as a profession. Five Key Conference Takeaways Default to the Process – Often times, as leaders we find ourselves in situations where…
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FAFSA: Reflection and Suggestions
It was the 1990s. I remember a conversation in probably junior high with my parents that they made too much money for me to receive Pell funding when I went to college. We had this conversation around the time counselors came to talk to us about setting a plan for the next four years. In…
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Four Travel Takeaways
Usually I talk a ton about higher education, marketing and leadership, but for those who know me well, you know that travel is my other real love. My grandmother owned a travel agency, so there’s some level of truth that it’s in my blood. In recent years we’ve traveled to: While I love travel abroad,…
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Four Strategies for Marketing Teams
The work of marketing teams varies greatly by institution type. In my dissertation, I looked at what marketing teams should be doing to help mitigate the enrollment cliff. Specifically, I wanted to understand what strategies marketing officers should be considering to help in the face of an upcoming enrollment challenge. One that is now a…