Tag: education
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Essential Free MarComm Tools and Communities for Budget-Conscious Professionals
For those of us on a fiscal year, it’s a new budget year. While many of our budgets have reset, chances are, more is asked of us than ever before. As our budgets become tighter, and things just cost more, free and low cost resources become more important than ever. I started this tradition now…
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A Strategy for Effective Change Management
Changing things is hard– people, processes, situations. It doesn’t matter: it’s all hard! As a MarComm leader, our job is to sometimes be the change agent If a process is broken or something isn’t achieving the results it needs. Our job is to figure out the change that is needed and bring the people together…
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Strategic Campus Partnerships: Building Strong Relationships
Building campus partnerships is a task that I spend a significant amount of my time on as a marketing leader. It’s important that I know the priorities of campus partners, know how marketing can partner in the work, and also work through the bound-to-happen hiccups so that the partnership flourishes overall. In a prior post,…
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It’s Summer: And It’s Busy
Are you taking the summer off? It’s something I’ve heard from many outside the higher education profession who might not understand the difference between staff and some faculty roles. My answer is always that summer is actually my busiest time of the year. The reason is three fold: Strategies for Managing a Busy Summer Season…
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Hearing from the Interns
Over the course of my 15 years of working in a MarComm office, I’ve had the pleasure of working with dozens of interns. As the semester is drawing to a close, many interns will be going home for the summer and some will be leaving their departments in search of jobs after graduation. In reflecting…
And Carrie On 