Tag: education
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AMA Higher Education Takeaways – Day 3
A second full day of programming is complete. My brain is tired, but what a great next round of takeaways. Be Curious; Not Confrontational That was the theme I took away from the session on leading and working with cross generational employees. It’s not easy to lead people with such broad expectations around the work…
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Key Takeaways AMA Higher Ed Symposium – Day Two
Another great day of learning at the American Marketing Association’s Higher Ed Symposium. Thank you again to the planning committee for putting together such a strong program. Reporting is Important In the work that we do, it’s important as MarComm leaders to report our work in the communications and marketing space. We all think about…
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Five Smart Tips for Attending Conferences Alone
As higher education leaders, we are in the midst of the fall conference season. There are lots of professional development opportunities. I had a conversation with a colleague at another university, and he was heading to a conference by himself. Without a work friend to navigate the several days, he was struggling. As higher education…
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Top Leadership Mistakes New Leaders Make
I’ve been doing a bit of reflecting on my own leadership journey and the mistakes that I’ve made along the way. In the process, I’ve also visited with several leaders and realized that many rising leaders were victim to the same kind of miscues, likely because of inexperience, fear, or imposter syndrome. I’ve previously written…
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Three Opportunities for MarComm Leaders
As MarComm leaders, there are so many demands on our time, and it can be challenging to decide what to prioritize. In my dissertation on the enrollment cliff, I looked at how marketing might help mitigate the declining enrollment that many universities will see over the next few years. As part of that conversation, several…
And Carrie On 