Tag: education
-
Key Takeaways from the CASE Summit for Advancement Leaders
It’s a tough time for our profession and the work of Admissions, Advancement, and Marketing in higher education. Knowing this, I was particularly curious how the planning team for the CASE Summit would approach the conference. The answer: head-on. The opening session addressed the challenges, and the tough conversations just kept coming. While it made…
-
Essential Tips for Effective Team Retreats
Summer retreats are a great tool to help prepare for the upcoming year, build camaraderie, and teach broad context that may not be addressed during the year. Having led summer retreats for several years, here are a few tips to ensure your team has the best experiences and has meaningful insights from the day, which…
-
Maximize Your MarComm Budget with Free Tools
As a MarComm leader, my budget feels tighter every year. The needs often far outweigh the resources available. That’s why this is one of my favorite blogs. Its reminds me there are so many great tools and offerings to help our teams stretch our limited resources! One Disclaimer: This list is meant to be shared…
-
AI Strategies for Marketing Leaders in Higher Education – Part 3
It’s already time for the third post on ways higher education leaders can use AI to help advance the work. Over the past month, I’ve had a couple of opportunities to talk about how I’m using AI. Those conversations have reinforced for me the importance that as leaders we need to create a culture that…
-
CASE Marketing and Branding Takeaways
I had a phenomenal few days at the CASE Annual Conference on Marketing and Branding in Los Angeles. In my closing remarks as the co-chair, I reminded participants to be sure to share their takeaways. Having attended several professional development conferences in the past, I’ve found that as my inbox loads, my creativity and enthusiasm…
And Carrie On 