Tag: digital-marketing

• Day 3 AMA Takeaways

  The final full day of AMA was another great one. Complete with Diet Coke (and coffee), there were several great takeaways from the day. Consistent Values Bode Well for Organizations The morning keynote panelists shared some of the latest data from the Harris Poll about sentiment. In looking at values of organizations, they found consumers…

  carriehphillips

  November 12, 2025

  Uncategorized

  business, digital-marketing, marketing, social-media, writing

• Top Sessions to Attend at the AMA Higher Ed Marketing Conference

  It’s almost time for the American Marketing Association Conference, which is one of the biggest gatherings of higher education marketing professionals each year. The sessions offer a mix of horizon issues conversations, creative new approaches, and industry best practices. If you’re looking to grow, innovate or scale your efforts – this is a great place…

  carriehphillips

  November 2, 2025

  Uncategorized

  content-marketing, digital-marketing, education, marketing, social-media

• CASE Marketing and Branding Takeaways

  I had a phenomenal few days at the CASE Annual Conference on Marketing and Branding in Los Angeles. In my closing remarks as the co-chair, I reminded participants to be sure to share their takeaways. Having attended several professional development conferences in the past, I’ve found that as my inbox loads, my creativity and enthusiasm…

  carriehphillips

  June 7, 2025

  Uncategorized

  books, digital-marketing, education, highered, higheredmarketing, highereducation, marketing, mental-health, writing

• Conference Tips for New Professionals

  As I am gearing up to once again attend the CASE District IV Annual Conference, I find myself reflecting on my time attending conferences. CASE IV was my very first professional conference. I was fresh out of college, and my boss told me I needed to attend this conference. I signed up to go, but…

  carriehphillips

  March 23, 2025

  highered, leadership

  business, digital-marketing, education, highered, higheredmarketing, highereducation, leadership, marketing

• Essential Data for Higher Ed Marketing – Part 3

  Every year there is more data that marketing and communications leaders can consider when making strategic marketing decisions. Without a clear understanding of data and what data matters, I find that having access to all the data can be overwhelming and honestly somewhat paralyzing. That is why I put together this list as part of…

  carriehphillips

  March 9, 2025

  highered, leadership, Uncategorized

  ai, business, content-marketing, digital-marketing, email-marketing, marketing, social-media