Tag: business
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Turning 40: Personal Reflections and Life Lessons
I turn 40 this week, August 15 to be exact. For my 40th birthday, I’m going to see Taylor Swift in London on my actual birthday. I’m writing this in the lounge waiting to board the international leg of the flight. I saw this article in Elle leading up to Taylor’s 30th birthday several months…
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Four Mistakes I’ve Made as a New Leader
I recently presented a presentation at the CASE Annual Conference on Marketing and Branding on 15 things I wish I had known as a new CMO. At a dinner with colleagues one evening, one of the dinner hosts mentioned the presentation was great. She encouraged me to write about some of the topics I discussed.…
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Strategic Campus Partnerships: Building Strong Relationships
Building campus partnerships is a task that I spend a significant amount of my time on as a marketing leader. It’s important that I know the priorities of campus partners, know how marketing can partner in the work, and also work through the bound-to-happen hiccups so that the partnership flourishes overall. In a prior post,…
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Navigating Leadership and Management: Expert Tips from Learning from Leaders
Earlier this month I had the chance to host my own podcast entitled Learning from Leaders as part of the Enrollify Network. The five-part podcast series was designed to help prepare the next generation of marketing leaders, but I think I learned as much about marketing and leadership as the listeners. In reflecting back on…
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It’s Summer: And It’s Busy
Are you taking the summer off? It’s something I’ve heard from many outside the higher education profession who might not understand the difference between staff and some faculty roles. My answer is always that summer is actually my busiest time of the year. The reason is three fold: Strategies for Managing a Busy Summer Season…
And Carrie On 