Tag: business
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The Shift from Staff to Line Functions in Marketing
In studying for my APR exam for the Public Relations Society of America, I ran across several terms I’d never heard before. Having never formally taken a Public Relations course, I had a good bit of textbook learning needed to complement the learning I had from my time as a practitioner. Two of the terms…
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Best Reading List for Marketing and Leadership Growth
Last year I set a goal to spend more time reading. I did just that and remembered exactly why I loved reading as a child. After finishing my doctorate, I was so burned out from books that it took several years before I was able to pick one up. As I think about the upcoming…
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Effective Goal Setting for a Successful New Year
As the year starts to wind down, the final few weeks of work is a great time to start thinking about setting goals for the new year. Dorkily, I love setting goals. They give me purpose, help me define where to focus, and keep me organized. Why Goals Matter Goals are an indicator the organization…
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Taking a Moment: Five Pauses to Enhance Your Productivity
As we are heading into the busy holiday season and the final few weeks before the semester ends, I find myself thinking about pausing. Historically, the narrative this time of year centers around finishing strong, powering through, and closing out strong. While all valuable, I also find myself a bit more reflective this year on…
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Key Takeaways AMA Higher Ed Symposium – Day Two
Another great day of learning at the American Marketing Association’s Higher Ed Symposium. Thank you again to the planning committee for putting together such a strong program. Reporting is Important In the work that we do, it’s important as MarComm leaders to report our work in the communications and marketing space. We all think about…
And Carrie On 