Tag: ai
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AI Strategies for Marketing Leaders in Higher Education
As a MarComm leader, our world is constantly changing. There are new students, new technology, new social media platforms, and even new expectations. That means we must always be learning to ensure we stay current on trends and are leveraging technology to support our work. After spending a few months playing with AI and chatting…
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Insights from CASE IV Conference 2025
Earlier this month, I had the opportunity to take part in the annual CASE IV Conference in Dallas. The conference was my first professional development conference, so it will always hold a special place in my heart. The organization – and the district – saw potential in me long before I ever did. They welcomed…
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Key Takeaways from AMA’s Higher Ed Symposium – Day One
It’s once again November, and I am joined by nearly 1800 attendees from across the globe for the American Marketing Association’s annual symposium of higher education. Over the next several days, I’ll share many highlights and key takeaways. Six Key Takeaways Here are six takeaways from day one! Focus Locally As institutions of higher education…
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Practical AI Engagement Strategies for Better Results
One of my goals this year has been to spend more time playing with AI. To be honest, I haven’t had as much time as I had hoped. However, every time I dedicate time on AI tools, I find the investment is meaningful, and I walk away with new learnings. With that said, I have…