Tag: ai
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Key Takeaways from AMA’s Higher Ed Symposium – Day One
It’s once again November, and I am joined by nearly 1800 attendees from across the globe for the American Marketing Association’s annual symposium of higher education. Over the next several days, I’ll share many highlights and key takeaways. Six Key Takeaways Here are six takeaways from day one! Focus Locally As institutions of higher education…
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Practical AI Engagement Strategies for Better Results
One of my goals this year has been to spend more time playing with AI. To be honest, I haven’t had as much time as I had hoped. However, every time I dedicate time on AI tools, I find the investment is meaningful, and I walk away with new learnings. With that said, I have…
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5 ChatGPT Use Cases in Higher Education for Effective Communication
Later this week, a colleague is taking my place on a panel to talk about ChatGPT. As we were prepping for the panel, we talked through a few ways our team was using ChatGPT, and she encouraged me that this would be a great blog or presentation post. With that in mind, here are five…
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2024 Marketing Trends
In the world of higher education, we saw a lot of change to our marketing work over the past couple of years. With the advancements in generative AI, changes to Google Analytics, the changing demographic of students and the looming enrollment cliff, there are no shortage of challenges and things to keep us up at…
And Carrie On 