Category: highered
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Navigating Leadership and Management: Expert Tips from Learning from Leaders
Earlier this month I had the chance to host my own podcast entitled Learning from Leaders as part of the Enrollify Network. The five-part podcast series was designed to help prepare the next generation of marketing leaders, but I think I learned as much about marketing and leadership as the listeners. In reflecting back on…
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Other Duties as Assigned: Insights from CMOs on Other Office Priorities
Every marketing team at every organization is slightly different. That’s why I was so curious in my dissertation to understand all aspects of the marketing work at institutions. I wanted to better understand some of the items that were priorities for the marketing office outside of traditional marketing and why these were important to marketing…
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CASE IV Conference Takeaways
I spent last week at the CASE IV Conference in San Antonio. From a leadership pre-conference to dozens of sessions, this conference is one I’ve been attending since I first joined higher education as a profession. Five Key Conference Takeaways Default to the Process – Often times, as leaders we find ourselves in situations where…
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FAFSA: Reflection and Suggestions
It was the 1990s. I remember a conversation in probably junior high with my parents that they made too much money for me to receive Pell funding when I went to college. We had this conversation around the time counselors came to talk to us about setting a plan for the next four years. In…
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Keeping the Balance
It’s crunch time in the higher education world. Students are feeling the sprint toward finals. The end-of-semester event season is in full swing. For marketing and communications leaders, like many on our campus, this is one of the busiest times of the year. For my own team, here are just a few of the events…
And Carrie On 