Tag: writing
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Why I Believe in Higher Education
Higher education is in my DNA. My grandfather dropped out of school in 7th grade to help his family during the Great Depression, a decision that haunted him for the rest of his life. He worked two jobs for years to ensure my dad and uncle would have a chance at college. He knew what…
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AI Strategies for Marketing Leaders in Higher Education – Part 2
As MarComm leaders, we drive change. Given tight resources, stretched budgets, and increasing expectations, one way I’m leading change is using AI to help enhance our capacity to do more and to work more efficiently. The hardest part of the tool, for me, isn’t the usage itself but taking the time to find creative approaches.…
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Insights from CASE IV Conference 2025
Earlier this month, I had the opportunity to take part in the annual CASE IV Conference in Dallas. The conference was my first professional development conference, so it will always hold a special place in my heart. The organization – and the district – saw potential in me long before I ever did. They welcomed…