Tag: technology
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Challenges in University Marketing for 2025
In the world of higher education marketing, one constant is change! Some of the challenges we faced this year included changes to platforms, enhancements to AI, and the impact of FAFSA updates. As we look to 2025, I took a look at a few challenges for university MarComm leaders to consider as we navigate our…
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Why I Love Working in Higher Education
Higher Education is my second career. I started my career in journalism, and quickly realized I didn’t fit into the news space. I couldn’t fully articulate it at the time, but it just wasn’t a great fit. I was looking for more. Like so many, I fell into higher education. I finished a master’s degree,…
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AMA Higher Education Takeaways – Day 3
A second full day of programming is complete. My brain is tired, but what a great next round of takeaways. Be Curious; Not Confrontational That was the theme I took away from the session on leading and working with cross generational employees. It’s not easy to lead people with such broad expectations around the work…
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Strategic Partnerships: Harnessing Cross-Functional Teams for Success
As MarComm leaders, so much is asked of us. From signage, to marketing, to billboards, to commercials, our plates are full with a plethora of worthwhile projects. That said, making sure everyone knows what is happening, what is the background context, and what priorities should be a focus (as opposed to a tactical approach) is…
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5 ChatGPT Use Cases in Higher Education for Effective Communication
Later this week, a colleague is taking my place on a panel to talk about ChatGPT. As we were prepping for the panel, we talked through a few ways our team was using ChatGPT, and she encouraged me that this would be a great blog or presentation post. With that in mind, here are five…
And Carrie On 