Tag: technology
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AI Strategies for Marketing Leaders in Higher Education – Part 2
As MarComm leaders, we drive change. Given tight resources, stretched budgets, and increasing expectations, one way I’m leading change is using AI to help enhance our capacity to do more and to work more efficiently. The hardest part of the tool, for me, isn’t the usage itself but taking the time to find creative approaches.…
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AI Strategies for Marketing Leaders in Higher Education
As a MarComm leader, our world is constantly changing. There are new students, new technology, new social media platforms, and even new expectations. That means we must always be learning to ensure we stay current on trends and are leveraging technology to support our work. After spending a few months playing with AI and chatting…
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Insights from CASE IV Conference 2025
Earlier this month, I had the opportunity to take part in the annual CASE IV Conference in Dallas. The conference was my first professional development conference, so it will always hold a special place in my heart. The organization – and the district – saw potential in me long before I ever did. They welcomed…
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Effective Recruitment and Retention Techniques
I had the opportunity to travel this week to Dallas for the CASE IV Senior Leader experience. The topic was an in-depth conversation about talent management and discussed ways we could better recruit and retain talent in our shops. As a recent senior leader, I was a little nervous the conversation might be too advanced…
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The Shift from Staff to Line Functions in Marketing
In studying for my APR exam for the Public Relations Society of America, I ran across several terms I’d never heard before. Having never formally taken a Public Relations course, I had a good bit of textbook learning needed to complement the learning I had from my time as a practitioner. Two of the terms…
And Carrie On 