Tag: news
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Strategies for Improving Campus Experience
Experience matters. When students are weighing multiple admissions decisions, their experience with your institution plays a key part in the decision. If the experience every time they interact with you is terrible, it can quickly erode some of the best wins. The impact experience has is why some universities are adding a Chief Experience Officer…
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AMA Higher Education Takeaways – Day 3
A second full day of programming is complete. My brain is tired, but what a great next round of takeaways. Be Curious; Not Confrontational That was the theme I took away from the session on leading and working with cross generational employees. It’s not easy to lead people with such broad expectations around the work…
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Five Smart Tips for Attending Conferences Alone
As higher education leaders, we are in the midst of the fall conference season. There are lots of professional development opportunities. I had a conversation with a colleague at another university, and he was heading to a conference by himself. Without a work friend to navigate the several days, he was struggling. As higher education…
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Three Opportunities for MarComm Leaders
As MarComm leaders, there are so many demands on our time, and it can be challenging to decide what to prioritize. In my dissertation on the enrollment cliff, I looked at how marketing might help mitigate the declining enrollment that many universities will see over the next few years. As part of that conversation, several…
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Strategic Campus Partnerships: Building Strong Relationships
Building campus partnerships is a task that I spend a significant amount of my time on as a marketing leader. It’s important that I know the priorities of campus partners, know how marketing can partner in the work, and also work through the bound-to-happen hiccups so that the partnership flourishes overall. In a prior post,…
And Carrie On 