Tag: marketing
-
AMA HigherEd Recap: Day 3
Day three continued with sessions and conversations. I am again reminded about the great work that happens in marketing and communications within higher education. Today’s insights focus on a few strategies we can personally and professionally consider as part of our work. Here are my Takeaways: Make the Work Visible We must do better job…
-
AMA HigherEd Recap: Day 2
Day two a great day of sessions and connections. The morning started off busy, and that never subsided. There was so much good content I wanted to see. Here are my big takeaways from the day’s conversations: We Have to Reclaim the Narrative Most of what we put out in terms of communication doesn’t always…
-
AMA HigherEd Recap: Day 1
I am currently attending the annual AMA HigherEd Symposium. While my sixth year, this is the largest conference with more than 1500 attendees from 400 institutions. My original thought was to craft a recap post at the end of the conference, but with so much day-one content, I’ve decided instead to do a wrap-up of…
-
The Power of Lunch and Learns
One of my beliefs as a marketing leader is that people inherently believe marketing is a good thing. They want to partner with marketing to do good work. However, we as marketing professionals don’t always make that process easy for people. It comes from being busy, resource-stretched, and trying to balance both the strategic and…
-
Leading Teams Who Work at Home
I saw a recent article that fewer than 26% of American households still have a person working from home. According to the report, more and more companies are requiring people to come back to the office on either a part or full-time basis. Working from Home I have managed members of the team who work…
And Carrie On 