Tag: marketing
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2024 Marketing Trends
In the world of higher education, we saw a lot of change to our marketing work over the past couple of years. With the advancements in generative AI, changes to Google Analytics, the changing demographic of students and the looming enrollment cliff, there are no shortage of challenges and things to keep us up at…
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My 15 Leadership Rules
I saw this idea this fall from a colleague (Chase Moore) who put together his leadership lessons in the form of rules. The concept hails from a tv show favorite we both share — NCIS. In the show, Special Agent Leroy Jethro Gibbs has unwritten rules about how he leads and what to expect on…
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The Final Week Advice
For many of us, we are nearing the final week of the semester before the university shuts down over the holiday break. This is one of my favorite times of the year because the pace slows. The emails come in much slower, the fires are less urgent, and it’s a great time to reflect on…
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Building Your Thought Leadership
I’ve been pondering how to talk about the work I’ve done as a thought leader. It’s work I’ve really enjoyed, and I have enjoyed it more than I ever thought. I want to share a few lessons I’ve learned about how to find success in this kind of work, while remaining consistent with who you…
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Thanking Our Teams this Season
We’ve reached the time of year that we’re focused on the holidays. It can be a time of reflection on our many blessings and the things we are thankful for. However, it can also be a really hectic season filled with obligations, unexpected expenses, and stress. As a leader, I’ve found myself reflecting on what…
And Carrie On 