Tag: higheredmarketing
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AMA HigherEd Recap: Day 2
Day two a great day of sessions and connections. The morning started off busy, and that never subsided. There was so much good content I wanted to see. Here are my big takeaways from the day’s conversations: We Have to Reclaim the Narrative Most of what we put out in terms of communication doesn’t always…
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AMA HigherEd Recap: Day 1
I am currently attending the annual AMA HigherEd Symposium. While my sixth year, this is the largest conference with more than 1500 attendees from 400 institutions. My original thought was to craft a recap post at the end of the conference, but with so much day-one content, I’ve decided instead to do a wrap-up of…
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The Power of Lunch and Learns
One of my beliefs as a marketing leader is that people inherently believe marketing is a good thing. They want to partner with marketing to do good work. However, we as marketing professionals don’t always make that process easy for people. It comes from being busy, resource-stretched, and trying to balance both the strategic and…
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Putting Chat GPT to the Test
Earlier this summer, I was having a conversation with someone who wondered aloud– does Chat GPT learn individuals users? And if so, by how much. The conversation ended, but the question sparked something in my brain. Fast forward to a couple of weeks ago, I had to get this answer. So I did what any…