Tag: higheredmarketing
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Building Your Thought Leadership
I’ve been pondering how to talk about the work I’ve done as a thought leader. It’s work I’ve really enjoyed, and I have enjoyed it more than I ever thought. I want to share a few lessons I’ve learned about how to find success in this kind of work, while remaining consistent with who you…
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Thanking Our Teams this Season
We’ve reached the time of year that we’re focused on the holidays. It can be a time of reflection on our many blessings and the things we are thankful for. However, it can also be a really hectic season filled with obligations, unexpected expenses, and stress. As a leader, I’ve found myself reflecting on what…
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AMA HigherEd Recap: Day 3
Day three continued with sessions and conversations. I am again reminded about the great work that happens in marketing and communications within higher education. Today’s insights focus on a few strategies we can personally and professionally consider as part of our work. Here are my Takeaways: Make the Work Visible We must do better job…
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AMA HigherEd Recap: Day 2
Day two a great day of sessions and connections. The morning started off busy, and that never subsided. There was so much good content I wanted to see. Here are my big takeaways from the day’s conversations: We Have to Reclaim the Narrative Most of what we put out in terms of communication doesn’t always…
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AMA HigherEd Recap: Day 1
I am currently attending the annual AMA HigherEd Symposium. While my sixth year, this is the largest conference with more than 1500 attendees from 400 institutions. My original thought was to craft a recap post at the end of the conference, but with so much day-one content, I’ve decided instead to do a wrap-up of…
And Carrie On 