Tag: highered
-
Reflecting on the CMO Study
There are moments when something vividly reminds us of a time or experience in life. One of those things for me is the CMO study from SimpsonScarborough. Let me explain. I used the 2019 study as part of my dissertation and had numerous conversations with some of their team about the data. Then, the week…
-
Four Travel Takeaways
Usually I talk a ton about higher education, marketing and leadership, but for those who know me well, you know that travel is my other real love. My grandmother owned a travel agency, so there’s some level of truth that it’s in my blood. In recent years we’ve traveled to: While I love travel abroad,…
-
My Girl Gang
March is international women’s month, and I am so thankful to be supported by a tribe of higher education women leaders. Here’s a little about a few of my girl gang who I can turn to when I’m in need of support. So much of our world pits women against each other, but these women…
-
Building a Professional Community
How do I get involved? It’s a question I get regularly by people looking to get more connected in the higher education space. With more and more people joining our profession or advancing to more senior ranks, it’s important that we all help the next generation find their tribe within the higher education community. Having…
-
Talking About Thought Leadership
I’ve shared before that I fell into the role of a thought leader in higher education marketing. I started as a doctoral student trying to figure out what was next. Because of that sideways entrance into this type of work for the profession, I’ve never really thought about the broad benefits of the work for…
And Carrie On 