Tag: ai
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2024 Marketing Trends
In the world of higher education, we saw a lot of change to our marketing work over the past couple of years. With the advancements in generative AI, changes to Google Analytics, the changing demographic of students and the looming enrollment cliff, there are no shortage of challenges and things to keep us up at…
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Putting Chat GPT to the Test
Earlier this summer, I was having a conversation with someone who wondered aloud– does Chat GPT learn individuals users? And if so, by how much. The conversation ended, but the question sparked something in my brain. Fast forward to a couple of weeks ago, I had to get this answer. So I did what any…