Category: leadership
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A Strategy for Effective Change Management
Changing things is hard– people, processes, situations. It doesn’t matter: it’s all hard! As a MarComm leader, our job is to sometimes be the change agent If a process is broken or something isn’t achieving the results it needs. Our job is to figure out the change that is needed and bring the people together…
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Navigating Leadership and Management: Expert Tips from Learning from Leaders
Earlier this month I had the chance to host my own podcast entitled Learning from Leaders as part of the Enrollify Network. The five-part podcast series was designed to help prepare the next generation of marketing leaders, but I think I learned as much about marketing and leadership as the listeners. In reflecting back on…
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CASE IV Conference Takeaways
I spent last week at the CASE IV Conference in San Antonio. From a leadership pre-conference to dozens of sessions, this conference is one I’ve been attending since I first joined higher education as a profession. Five Key Conference Takeaways Default to the Process – Often times, as leaders we find ourselves in situations where…
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Keeping the Balance
It’s crunch time in the higher education world. Students are feeling the sprint toward finals. The end-of-semester event season is in full swing. For marketing and communications leaders, like many on our campus, this is one of the busiest times of the year. For my own team, here are just a few of the events…
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Building a Professional Community
How do I get involved? It’s a question I get regularly by people looking to get more connected in the higher education space. With more and more people joining our profession or advancing to more senior ranks, it’s important that we all help the next generation find their tribe within the higher education community. Having…
And Carrie On 