Category: highered
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CASE Summit Takeaways
This past week I was able to spend time in New York City as part of CASE Chairs Council and the Summit for Leaders in Advancement. The conference brings together leaders in our Advancement-focused disciplines for several days of learning. Conference Insights AI Future Begin thinking about what’s next as it relates to AI. In…
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Essential Free MarComm Tools and Communities for Budget-Conscious Professionals
For those of us on a fiscal year, it’s a new budget year. While many of our budgets have reset, chances are, more is asked of us than ever before. As our budgets become tighter, and things just cost more, free and low cost resources become more important than ever. I started this tradition now…
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Navigating Leadership and Management: Expert Tips from Learning from Leaders
Earlier this month I had the chance to host my own podcast entitled Learning from Leaders as part of the Enrollify Network. The five-part podcast series was designed to help prepare the next generation of marketing leaders, but I think I learned as much about marketing and leadership as the listeners. In reflecting back on…
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Other Duties as Assigned: Insights from CMOs on Other Office Priorities
Every marketing team at every organization is slightly different. That’s why I was so curious in my dissertation to understand all aspects of the marketing work at institutions. I wanted to better understand some of the items that were priorities for the marketing office outside of traditional marketing and why these were important to marketing…
And Carrie On 