Category: highered
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The Shift from Staff to Line Functions in Marketing
In studying for my APR exam for the Public Relations Society of America, I ran across several terms I’d never heard before. Having never formally taken a Public Relations course, I had a good bit of textbook learning needed to complement the learning I had from my time as a practitioner. Two of the terms…
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Challenges in University Marketing for 2025
In the world of higher education marketing, one constant is change! Some of the challenges we faced this year included changes to platforms, enhancements to AI, and the impact of FAFSA updates. As we look to 2025, I took a look at a few challenges for university MarComm leaders to consider as we navigate our…
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Best Reading List for Marketing and Leadership Growth
Last year I set a goal to spend more time reading. I did just that and remembered exactly why I loved reading as a child. After finishing my doctorate, I was so burned out from books that it took several years before I was able to pick one up. As I think about the upcoming…
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Taking a Moment: Five Pauses to Enhance Your Productivity
As we are heading into the busy holiday season and the final few weeks before the semester ends, I find myself thinking about pausing. Historically, the narrative this time of year centers around finishing strong, powering through, and closing out strong. While all valuable, I also find myself a bit more reflective this year on…
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Five Smart Tips for Attending Conferences Alone
As higher education leaders, we are in the midst of the fall conference season. There are lots of professional development opportunities. I had a conversation with a colleague at another university, and he was heading to a conference by himself. Without a work friend to navigate the several days, he was struggling. As higher education…
And Carrie On 