Tag: marketing

• Day 3 AMA Takeaways

  The final full day of AMA was another great one. Complete with Diet Coke (and coffee), there were several great takeaways from the day. Consistent Values Bode Well for Organizations The morning keynote panelists shared some of the latest data from the Harris Poll about sentiment. In looking at values of organizations, they found consumers…

  carriehphillips

  November 12, 2025

  Uncategorized

  business, digital-marketing, marketing, social-media, writing

• Top Sessions to Attend at the AMA Higher Ed Marketing Conference

  It’s almost time for the American Marketing Association Conference, which is one of the biggest gatherings of higher education marketing professionals each year. The sessions offer a mix of horizon issues conversations, creative new approaches, and industry best practices. If you’re looking to grow, innovate or scale your efforts – this is a great place…

  carriehphillips

  November 2, 2025

  Uncategorized

  content-marketing, digital-marketing, education, marketing, social-media

• Lessons from Taylor Swift for Higher Education Marketing

  Getting stuck for a few hours in an airport this week meant I had time to listen to The Life of a Showgirl. I enjoyed the music. “Opalite” and “The Life of a Showgirl” are my favorite tracks (if you’re wondering). However, what I really enjoyed more was the moment Taylor and her team created.…

  carriehphillips

  October 4, 2025

  Uncategorized

  books, entertainment, highered, higheredmarketing, highereducation, marketing, music, Taylor swift, writing

• Key Marketing Trends in Higher Education

  As a higher education marketing leader, part of our job is to always be learning. There are new trends, new technologies, and new approaches always coming online. Coupled with student behavior changes and demographic changes, the work of a MarComm leader must include learning about new trends and sussing out how those will work for…

  carriehphillips

  August 31, 2025

  highered, Uncategorized

  highered, higheredmarketing, highereducation, marketing

• Back-to-School Resolutions for MarComm Leaders

  Back-to-school is here. And it is hectic. Between the print pieces for travel season, the flyers for campus events, and the business cards for new faculty, MarComm teams are busy this time of year. One of my favorite things about back-to-school is that it signals a fresh start. It’s our chance as leaders to try…

  carriehphillips

  August 23, 2025

  highered

  highered, higheredmarketing, highereducation, marketing