Tag: coaching
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Key Takeaways from the CASE Summit for Advancement Leaders
It’s a tough time for our profession and the work of Admissions, Advancement, and Marketing in higher education. Knowing this, I was particularly curious how the planning team for the CASE Summit would approach the conference. The answer: head-on. The opening session addressed the challenges, and the tough conversations just kept coming. While it made…
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Effective Goal Setting for a Successful New Year
As the year starts to wind down, the final few weeks of work is a great time to start thinking about setting goals for the new year. Dorkily, I love setting goals. They give me purpose, help me define where to focus, and keep me organized. Why Goals Matter Goals are an indicator the organization…
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Key Takeaways AMA Higher Ed Symposium – Day Two
Another great day of learning at the American Marketing Association’s Higher Ed Symposium. Thank you again to the planning committee for putting together such a strong program. Reporting is Important In the work that we do, it’s important as MarComm leaders to report our work in the communications and marketing space. We all think about…