Tag: artificial-intelligence
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AI Strategies for Marketing Leaders in Higher Education – Part 2
As MarComm leaders, we drive change. Given tight resources, stretched budgets, and increasing expectations, one way I’m leading change is using AI to help enhance our capacity to do more and to work more efficiently. The hardest part of the tool, for me, isn’t the usage itself but taking the time to find creative approaches.…
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AI Strategies for Marketing Leaders in Higher Education
As a MarComm leader, our world is constantly changing. There are new students, new technology, new social media platforms, and even new expectations. That means we must always be learning to ensure we stay current on trends and are leveraging technology to support our work. After spending a few months playing with AI and chatting…
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Insights from CASE IV Conference 2025
Earlier this month, I had the opportunity to take part in the annual CASE IV Conference in Dallas. The conference was my first professional development conference, so it will always hold a special place in my heart. The organization – and the district – saw potential in me long before I ever did. They welcomed…
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5 ChatGPT Use Cases in Higher Education for Effective Communication
Later this week, a colleague is taking my place on a panel to talk about ChatGPT. As we were prepping for the panel, we talked through a few ways our team was using ChatGPT, and she encouraged me that this would be a great blog or presentation post. With that in mind, here are five…