Category: highered
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Four Strategies for Marketing Teams
The work of marketing teams varies greatly by institution type. In my dissertation, I looked at what marketing teams should be doing to help mitigate the enrollment cliff. Specifically, I wanted to understand what strategies marketing officers should be considering to help in the face of an upcoming enrollment challenge. One that is now a…
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AMA HigherEd Recap: Day 3
Day three continued with sessions and conversations. I am again reminded about the great work that happens in marketing and communications within higher education. Today’s insights focus on a few strategies we can personally and professionally consider as part of our work. Here are my Takeaways: Make the Work Visible We must do better job…
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AMA HigherEd Recap: Day 1
I am currently attending the annual AMA HigherEd Symposium. While my sixth year, this is the largest conference with more than 1500 attendees from 400 institutions. My original thought was to craft a recap post at the end of the conference, but with so much day-one content, I’ve decided instead to do a wrap-up of…
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Finding Your HigherEd Community
As a higher education leader, sometimes our work can be a bit lonely. We are usually the only people who oversee the type of work we do, there are times we can’t share things that are happening with our teams, and when talking with external friends it’s important to paint the university in a positive…
And Carrie On 