Category: Uncategorized
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Professionalization of the Field
In doing my dissertation, I looked at marketing and the enrollment cliff, one of the items I found is the professionalization of the marketing field. A quick search for the definition, and I found the perfect explanation… The action or process of giving an occupation, activity, or group professional qualities, typically by increasing training or…
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Change And Leading Through It
Change. It’s scary. It’s tough. It panics some. It excites others. Regardless of your personal preferences about change, it is something as a leader you’ll have to face, lead and manage. Change – to give a different position, course, or direction to… Merriam Webster Why Change Matters for Marketers As I’ve noted before, higher education…
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New Budget = Conference Season
With the fiscal year ending soon, it marks the start of a new conference season. This conference season offers the opportunity to (hopefully) have more in-person conferences than previous years. Value of Conferences I have always been a firm believer in the value of professional development. Marketing changes. And it changes quickly. Professional development offers…
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A Season of Collaboration
It is officially May, and for many in higher education admissions and marketing, that’s the start of the busy season. Yielding one class, prepping for the next, developing marketing campaigns, and placing billboards – it means a hectic summer to ensure the best results for minimizing summer melt and laying the groundwork for the next…
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New Week: New Job
After 14 years at a university, I found myself with the perfect opportunity and excitedly joined a team in a new role at a new university. Week one is in the books. This is a reflection of my thoughts leading up to the first week and some tips to help others who may be navigating…
And Carrie On 