Category: Uncategorized
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Support of Marketing from the Top
Marketing is what I do. It’s what I love. And this topic is one that is, for me, deeply personal. The value of marketing being supported from the top. I’ve seen both sides — when a leader doesn’t support marketing and when they do. It creates a different culture and a different campus expectation and…
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Power of Personalization
Living in an Amazon world, people value customized and personalized experiences. They want to feel as though they matter and content is crafted just for them. Getting to speak with Evolllution earlier this month about personalization got me thinking that it might be good to share a little bit about personalization and its importance in…
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Stretch Your Budget: Free Tools
So many marketers in higher education are celebrating today. It’s July, and that means it’s a new budget year (at least for those on a fiscal year and not a calendar year). Cue the celebrations! Budgets in higher education are tight. Very tight. And with more expected of marketing teams, additional budget dollars have not…
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Data – Where to Begin
Chances are, if you’ve been in the higher education marketing and communications world for some time, you’ve heard how important data is. And how we should be using it to make decisions and to inform the work we do. As someone who came into this field in an unconventional manner, I heard the same. But…
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Work From Home: A How To
Work from home. Chances are you wouldn’t have to look hard to find someone you know who wants to work from home, is working from home, or used to work from home. After COVID-19 92% of people surveyed expect to work from home at least 1 day per week and 80% expected to work at least 3 days from…
And Carrie On 