Category: Uncategorized
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Three A’s for Higher Ed Marketing
Higher education marketers have a lot of demands placed on them. Branding, enrollment support, content, advertising, social media, and much more. This, unfortunately, means that mean times marketing teams must make tough choices about who and what they support. Simply put, there aren’t enough resources to support the needs of everyone. From my experience, when…
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Differentiation Matters for Colleges
In doing my dissertation research on how marketing teams might help mitigate the enrollment cliff, a common theme that kept occurring is the importance of differentiation. Differentiation involves crafting unique products and services to attract and retain customers. Companies that use marketing differentiation can differentiate between their offerings and the offerings of competitors in several…
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Mixing Up How You Meet
If you’ve followed much of my blog, you hear me regularly talk abut the importance of collaboration in marketing. It probably sounds something like this. As marketing offices, we have the opportunity to work with a multitude of people across the entire campus and that gives us a real opportunity to impact change. One way…
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A Year After Finishing My Doctorate
Feb. 10 2022 — I successfully defended my dissertation. In some ways, that phase of life feels so far away. In other ways, it seems like it was just a few days ago. To say the least, it’s been a busy year — I defended and graduated, took a new job, and started writing and…
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It’s Conference Season
With the spring comes a series of conferences, many in person again. When we talk about the great resignation and the idea that people are swirling quite a bit right now, it has me thinking — what are some of the great conference tips that I have been shared with me. I hope as you…
And Carrie On 