Category: Uncategorized
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Client or Strategic Partner
Marketing changes right? Absolutely. This is one I’ve seen change in the last couple of years. It’s the difference of being a partner with our campus or serving our clients. A Little History When I first began my career, everyone was talking about the agency model. Higher education marketing offices were on the cutting edge…
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Let’s Get Personal
Personalization matters. Ask just about any marketer about something they need to be doing more of in their work, and they’ll likely tell you personalization. In my dissertation on how marketing might be used to mitigate the enrollment cliff, one of the key findings was embracing personalization. We are having to use every tool available…
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Take A Break
Cue the Hamilton songs….. Take a Break….. Now that students have graduated, the pace of college campuses across the country slows. There is about two weeks between the end of the spring semester and the start of summer where campus is incredibly quiet. It’s a great time to take a break. This year, I’m using…
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Stop. Collaborate and Listen.
As marketing professionals, our role is pretty unique. One minute we could work with a campus history office on an event, the next with nursing on a press moment, followed by working with admission on enrollment funnels. There aren’t many other offices who work with such a wide variety of university partners. However, working with…
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Creating a Self-Care Culture
Burnout. It’s a real thing. As we head into the final rush to commencement, you and your team are probably feeling it some. Dozens of awards events, end of the year activities, and lots of social media content. While this is just one busy season — the reality is our marketing and communications teams take…
And Carrie On 