Tag: budget
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Making the Most of Your Budget
How to build and how to manage a budget are skills that no one teaches you as a marketing leader. The very first time I managed a budget I went over budget by $12,000. I didn’t know what I didn’t know. I survived that moment and vowed to never let it happen again. Carrie Phillips…
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Budget Basics
The budget. It may not be fun, but it is so important to do our work well. Truth moment, as a new MarComm leader, I did not understand the seriousness of the budget and the budgeting process. I had been in the role for about a month before I had the budget codes, and even…
And Carrie On 