Category: Uncategorized
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Working with Your Agency: Strategies for Success
Many marketing and communications leaders partner with agencies for a variety of reasons. Brand campaign development, advertising placement, research and strategy support, creative support, media relations assistance just to name a few. While many of us use agencies to help support our work – sometimes the process is a little bumpy. Having worked with numerous…
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CASE Summit Takeaways
I had the opportunity to attend CASE Summit this year in New York. The conference brings together senior leaders in the advancement field for several days of learning, engaging, and sharing. After returning home, I had a few takeaways that I wanted to share that will help me in the coming year. In sharing ideas…
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Playing More with AI
Earlier this summer I attended Hashtag HigherEd (It was a great day of high-level conversations!). During the event Bart Caylor, presented on some ways he’s using ChatGPT and AI. He challenged the audience to spend some time playing around with AI. I accepted that challenge and have spent the past month spending intentional time with…
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A New Budget Year is Here
Happy July, yall! For many universities on a fiscal year, July means a new budget and the chance to purchase new items. As more and more is asked of our teams, budget resources continue to be stretched really thin. This holds especially true if you’re working at a community college or regional public university. Last…
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Five Lessons from a New CMO
I’ve been in the CMO role now at my institution for about a year and a 3 months. Like any new position it’s been filled with great wins and a few misses. However, overall, I could not be happier with this season of life. If you’re thinking about making the move to a more advanced…
And Carrie On 